Online Marketing for Pelvic Floor Physical Therapy

Hosted by the Academy of Pelvic Health Physical Therapy

APTA Pelvic Health Member Rate: $285
Non-Member Rate: $385

More details and registration link coming soon.

Speakers: Julia Granger, PT, DPT + Jessica Drummond, PT

In the past 2 years, physical therapists have faced global challenges to provide patient care during a pandemic. Fortunately, many physical therapists have conquered the challenges of the pandemic by finding innovative and creative ways to start their own businesses. Many report the flexibility offered in entrepreneurship has led to a reduction in burnout, stress, and compassion fatigue. In addition, the evidence shows that these problems are lower in entrepreneurial physical therapists with strategic foundational business, marketing, and coaching skills. The problem is, in a post-COVID world, many entrepreneurs have needed to shift their business and marketing skills to virtual and online options, and often lack the support, knowledge, and personal accountability to apply these practices. In this unique course, physical therapists will receive specialized training and coaching to establish fundamental online business and marketing skills so that they can grow their practices to meet their professional and business goals while promoting the physical therapy professions. Participants will learn applicable skills to incorporate online and social media marketing skills into their practices right away. In doing so, attendees will learn to cultivate an environment of healing and sustainable practice not only for their patients but also for themselves.